Asters has provided legal advice to the Publicis Groupe and Omnicom Group advertising agencies on Ukrainian merger control law issues.
The representation included obtaining merger clearance from the Ukrainian competition authority for the USD 35 billion merger between the two companies.
The merger between the No. 2 and No.3 global advertising holding companies is expected to create a world leader in communications, advertising, marketing, and digital services, offering clients leading talent across disciplines and geographies. Asters describes the merger as "the largest strategic multinational merger between competitors announced in 2013," and says that it has triggered merger control filings in 15 jurisdictions, including Ukraine.
The Asters' team in the matter included Partner Igor Svechkar and Associates Tetyana Subbotina and Pavlo Verbolyuk.
