Baker & McKenzie advised on a "New Strategic and Financial Partnership" between Store Electronic Systems ('SES') and iMAGOTAG.
SES is the world's leading company for electronic shelf labeling, and iMAGOTAG is an Austrian start-up. The two announced their strategic partnership on February 17, 2014. SES and iMAGOTAG's shareholders also agreed on the acquisition of the totality of iMAGOTAG's shares by SES over a two-year period.
Baker & McKenzie advised iMAGOTAG on the partnership. The firm's team working on the deal was composed of Partners Raphaele Francois-Ponced and Francois-Xavier Naime in Paris and Partners Gerhard Hermann and Eva Segur-Cabanac and Associate Wendelin Ettmayer, all in Vienna.