Poland’s Spaczynski, Szczepaniak i Wspolnicy law firm has advised Dirlango Trading & Investments Limited on private equity fund Innova Capital’s investment into Dirlango portfolio companies Netsprint S.A. and LeadR Sp. z o.o. consisting of the acquisition and subscription for a total of 48% of their shares. Weil, Gotshal & Manges advised Innova Capital on the deal.
According to SSW, "Netsprint is a leader of technology marketing playing a major role in the development of the Polish advertising ecosystem in such areas as contextual advertising, content marketing, audience targeting, personalization, [and] e-commerce. The company was ranked in the 7th place among fastest growing technology companies in Central Europe. Meanwhile, LeadR is an interactive agency specialising in the implementation of direct marketing campaigns. As a result of the transaction Netsprint will merge with LeadR."
SSW’s team supporting Dirlango and minority shareholders in the joint-venture process with Innova Capital was led by Partner Pawel Chyb, supported by Associate Katarzyny Solarz.
The Weil team consisted of Lead Associate Jacek Balicki, Counsel Monika Kierepa, and Associates Filip Uzieblo and Marcin Plonka.
