Zivkovic Samardzic has advised Serbia’s commercial broadcasters Prva, B92, and Play Radio on obtaining national broadcasting licenses from Serbia’s regulatory authority for electronic media.
"National broadcast licenses are issued for a period of eight years," the firm informed. "At its meeting held on July 29, 2022, the Council of the Regulatory Authority for Electronic Media made a decision on issuing national broadcasting licenses for the provision of media services for television broadcasting via digital terrestrial transmission for the territory of the Republic of Serbia. Prva TV and B92 are among the four TV stations that have been awarded the license. At the same meeting, the Council issued licenses for the provision of radio media services via analog terrestrial transmission for the territory of the Republic of Serbia as well, awarding Play Radio among four other radio stations."
Launched in 2006, Prva TV is a Serbian commercial television network with national coverage. Established in 1989, B92 operates a national radio and television network and websites. Play Radio is a Belgrade radio station with a national frequency.
Zivkovic Samardzic has previously advised B92 on its transformation from a joint-stock company into a limited liability company (as reported by CEE Legal Matters on March 2, 2020).
The Zivkovic Samardzic team included Partners Slobodan Kremenjak and Igor Zivkovski.