Eisenberger & Herzog has advised SevenVentures Austria, the investment arm of ProSiebenSat.1 Media SE, on its entrance into a “media for equity” agreement with shopping.at, the online marketplace of the Austrian Post.
Eisenberger & Herzog describes SevenVentures as "the investment arm of ProSiebenSat.1 Media SE, which offers young companies support in their growth through various investment models with its large TV reach." The firm describes shöpping.at (with an umlaut over the o") as "an online marketplace for Osterreichische Post AG (the Austrian Post), with an extensive range of brands and products from local, regional, and national retailers."
According to Eisenberger & Herzog, "the leading Austrian private TV group ProSiebenSat.1 PULS 4 will provide the online marketplace with substantial TV advertising. The cooperation gives SevenVentures Austria an option to acquire at least 14% of the operating company of shopping.at."
The Eisenberger & Herzog team was led by Partners Alric Ofenheimer and Clemens Lanschutzer.
