TGS Baltic has advised the Latvian Electronic Public Media Council on the merger of Latvian Radio and Latvian Television creating a single national public media entity known as Latvian Public Media.
According to TGS Baltic, as of January 2, 2025, LSM combines the professional teams and resources of both broadcasters – alongside the internet portal LSM.lv – into one public media organization. Established under an amended Electronic Public Media and Governance Law, LSM launched with 865 employees and a state-funded budget of EUR 51 million. By year-end, an additional EUR 19 million is expected, bringing the total budget to approximately EUR 70 million.
The TGS Baltic team included Partner Andra Rubene, Senior Associate Vladlena Rudusane, and Associate Toms Tidemanis.
