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Noerr and Baker McKenzie Advise on Bauer Media Sale of Semergy Group to WeNet

Noerr and Baker McKenzie Advise on Bauer Media Sale of Semergy Group to WeNet

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Noerr has advised Bauer Media on its sale of the Semergy Group to the WeNet Group. Baker McKenzie advised WeNet.

The transaction remains contingent on regulatory approval.

According to Noerr, the Semergy Group, comprising "five digital marketing agencies, including Sunrise System, Artefakt, Grupa-Tense, Semahead, and Widzialni.pl, is highly regarded for its focus on delivering SEO services to small and medium-sized businesses across Poland. The acquisition is part of WeNet’s strategy to consolidate the digital marketing services sector, thereby creating a robust business with the scale needed to innovate and serve SME customers in Poland effectively."

WeNet is backed by Polish private equity firm Innova Capital.

Bauer Media, according to its Chief Operating Officer Paul Keenan, will continue to focus on the transformation of its core publishing and audio divisions, maintaining a strong presence in Poland.

The Noerr team included Associated Partner Karol Kicun, Senior Associates Jaroslaw Karlikowski, Jerzy Kapitanczuk, and Maciej Gorgol, Associate Ada Zahorodna, and Junior Associate Gustaw Steinke.

The Baker McKenzie team included Partner Filip Uzieblo, Counsel Magdalena Medynska, Senior Associates Pawel Jaros and Michal Derdak, Associate Monika Michalowska, and Lawyers Michal Lulka and Natalia Jasek.

Baker McKenzie at a Glance

Baker McKenzie brings insight and foresight to clients across more than 70 global offices. Our team of 13,000 people, including over 6,500 lawyers, works alongside our clients to drive growth that is both sustainable – and inclusive. The global business community is more interconnected than ever before. Opportunities and risks spill across different markets, sectors and areas of law, so a connected perspective is essential in delivering business objectives while mitigating risk. Our integrated client solutions provide seamless advice, underpinned by deep practice and sector expertise, as well as first-rate local market knowledge.

In the Central and Eastern European (CEE) region, Baker McKenzie's expansion remains steadfast, with a thriving team of over legal professionals. Our footprint extends across six offices in Austria, the Czech Republic, Hungary, Poland, Türkiye, and Ukraine. As part of our global network, coupled with well-established partnerships throughout the entire CEE landscape, we proudly stand as one of the foremost international law firms in this dynamic territory. Our reputation as a premier business law firm in CEE is a testament to our extensive experience in advising on a multitude of prestigious projects and nurturing enduring client relationships.

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