HR sci-fi is unfolding before our eyes: there is no doubt that HR technologies represent one of the fastest-evolving segments of digitalization and artificial intelligence. Today, it’s entirely common for candidates to be interviewed by AI chatbots, payroll processes to be assisted by AI-based software, and predictive analytics powered by AI to be used in workforce planning. While progress cannot be halted, it's essential to pay close attention to legal compliance requirements during this hyperspace-speed transformation—otherwise, poorly executed digitalization could lead to serious headaches.

Trademark protection represents one of the most important aspects of legal protection of business operations and brand identity in the Serbian market. By properly selecting and registering the appropriate type of trademark, rights holders ensure a competitive advantage, brand recognition, and consumer trust. In this article, we provide an overview of the basic types of trademarks under the current Law on Trademarks (Official Gazette of the RS No. 6/2020), with a special focus on practical aspects of their application.

Former Managing Associate Cosmin Pohaci has been promoted to Partner at Ijdelea & Associates.

The Law on the Protection of Personal Data ("Official Gazette of RS", No. 87/2018) - hereinafter: "the Law", and following the example of the Regulation (EU) - 2016/679 - General Data Protection Regulation ("GDPR"), introduced the term and consequently the function – Data Protection Officer ("DPO").

Former Ellex Partner Migle Petkeviciene has joined Sorainen as a Partner.

Dentons has advised Grupa Pracuj on increasing its shareholdings in Robota.ua and Work.ua.