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In February 2020 the Hungarian Competition Authority initiated a competition supervisory procedure against Viber Media (operator of the Viber app, seated in Luxembourg) which was likely to infringe the prohibition of unfair commercial practice against consumers. During the procedure, Viber made commitments aiming at the avoidance of penalties. The procedure ended on 16 May 2024 with a decision where the authority, without finding an infringement or lack of infringement, obliged Viber to fulfil its commitments.

The rise of social media has transformed marketing strategies across the globe, and Serbia is no exception. Influencers - individuals with significant social media followings - play a pivotal role in promoting products and services. The influencer marketing industry has experienced remarkable growth over the past few years. As of 2024, it is projected to reach a market size of $24 billion, up from $21.1 billion in 2023. However, with this growing industry comes the necessity for regulation to ensure transparency, consumer protection, and ethical practices.

As the UEFA Football Championship is now underway, football fans across Europe are buzzing with excitement. This sporting event is not just a celebration of top-tier talent and national pride but also a time when fans proudly sport their team’s colours. However, a troubling issue looms large: the rise of counterfeit football jerseys.

Recently, the Artificial Intelligence Coalition (MIK) informed the relevant committee of the Hungarian Parliament about possible trends in the sector. The MIK’s goal is clear: to put Hungary at the forefront of AI developments and applications in Europe and to become a member of the international AI community. In this process, it will bring together users, market players, academia, professional organisations and public institutions.

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