Lextal has advised Estonian metaverse avatar platform company Ready Player Me on signing partnership agreements with the Warner Music Group, the Universal Music Group's Bravado, Rovio’s Angry Birds, McLaren Racing, and the operator of ITV’s The Voice, among others, allowing users to buy new virtual items for their avatars.
According to the firm, Ready Player Me provides a platform for computer program developers and users to create avatars. A person logs on to the Ready Player Me platform, takes a picture of their face, and receives a virtual avatar of themselves. Avatars are created using photorealistic 3D technology, reflecting the person’s facial features and appearance as accurately as possible. Users can personalize their avatars by adding clothing, accessories, and other gadgets. The avatars created can then be used on thousands of different platforms and sites.
The newly signed agreements expand avatar customization options with "new virtual items, accessories, skins, and other exciting things these companies offer to accompany their avatars. For example, a virtual t-shirt with the McLaren logo, an Angry Birds bird avatar, a virtual blouse with the Universal Music artist logo, and more. The collaboration with these well-known brands aims to promote the personalization of avatars and increase revenues for the platforms," Lextal reported.
The Lextal team was led by Attorney at Law Henri Ratnik and included Partner Rauno Kinkar and Attorney Dan-Erik Roosve.
