08
Sat, Nov
37 New Articles

In today’s business environment, where a product’s visual identity often plays a key role in consumer decisions, the protection of industrial design is becoming an increasingly important aspect of intellectual property. Although often overshadowed by patents or trademarks, industrial design is a legal mechanism that allows rights holders to protect the unique appearance of their products, thereby gaining a significant competitive advantage.

In The Corner Office, we ask Managing Partners at law firms across Central and Eastern Europe about their backgrounds, strategies, and responsibilities. This time around, we asked: If you were to hire a new receptionist tomorrow, what is the one most important trait you look for and why?

In The Corner Office, we ask Managing Partners at law firms across Central and Eastern Europe about their backgrounds, strategies, and responsibilities. This time around, we asked: What is the ratio between business development activities and billable hours for Partners within your team, on average?

Deepfake technology uses artificial intelligence (AI) — specifically deep learning techniques — to create highly realistic fake images, videos and audio recordings.

In light of a judgment rendered in proceedings for the annulment of an unlawful decision terminating an employment contract upon expiry of the probationary period, a question has arisen which, from the standpoint of legal theory and the fundamental principles of labor law, arguably should not be a matter of dispute: should a termination decision issued upon the expiry of the probationary period include a statement of reasons?

The Court of Justice of the European Union (“CJEU”) has recently issued a significant judgment in the case “Lindenapotheke” (C-21/23), taking a clear stance on the processing of special categories of personal data, namely health data, in the context of online medicine sales within the pharmaceutical industry. The ruling sheds light on how the General Data Protection Regulation (“GDPR”) applies to the data that users provide when ordering pharmacy-only medicinal products online, even those not subject to prescription, and provides clear guidance on the rights and obligations of data controllers.

In The Corner Office, we ask Managing Partners at law firms across Central and Eastern Europe about their backgrounds, strategies, and responsibilities. This time around, we dug deeper into a discussion point that came up during our last event: During our annual General Counsel Summit held in Prague recently, we’ve learned that even with the inflation in CEE having hovered around 14-20% in recent years, legal fees have remained static or have even decreased in some jurisdictions. Given that, how has your firm managed to consistently deliver high-quality service under these constraints?

Trademark protection represents one of the most important aspects of legal protection of business operations and brand identity in the Serbian market. By properly selecting and registering the appropriate type of trademark, rights holders ensure a competitive advantage, brand recognition, and consumer trust. In this article, we provide an overview of the basic types of trademarks under the current Law on Trademarks (Official Gazette of the RS No. 6/2020), with a special focus on practical aspects of their application.

The data subject has the right to access the data processed by the controller about them, a right guaranteed by both the EU General Data Protection Regulation (“GDPR”) of April 14, 2016, which came into force on May 25, 2018, and the Law on Personal Data Protection of the Republic of Serbia.

When it comes to foreigners residing or planning to reside in the Republic of Serbia, the most common practical issue involves the procedure for issuing a single permit for residence and work in the Republic of Serbia (“Single permit”).

As a driving force behind human progress, Intellectual Property represents property arising from the creative, inventive, or innovative activity of a human being. Such activities are protected by permitted monopolies made possible through Intellectual Property Rights. A particular challenge lies in finding a balance between protecting innovation through Intellectual Property Rights and the public interest—especially in industries where this balance plays a significant role, such as the pharmaceutical industry.

AKT Todorovic & Partners has joined forces with PR Legal with Ivan Todorovic becoming a Partner. At the same time, Ivana Ruzicic has taken over as sole Managing Partner.

The Assembly of the Serbian Chamber of Commerce (“SCoC”) recently adopted the Code of Practice for Advertising by Wholesale and Retail Traders of Food Products (“Code”), which entered into force on January 1, 2025.

In The Corner Office, we ask Managing Partners at law firms across Central and Eastern Europe about their backgrounds, strategies, and responsibilities. This time around we asked: If you have a formal partnership track, how do you handle lawyers on it who do NOT end up living up to the requirements to make a Partner?

Page 1 of 5

PR Legal at a Glance

PR Legal is a Serbian business law firm which renders advice on a full range of corporate matters, from day-to-day legal issues to large M&A and capital-raising transactions. We provide high-quality legal services to companies, entrepreneurs, private entities, and public institutions, in a modern and pro-active manner, based on unique professional experience in high-profile transactions and disputes.

Always aiming for practical feasibility, and when necessary, dig deep in order to secure our clients’ best interests, either before the court, state authorities or counterparties. In any case, commitment is omnipresent in all our work.

We distinguish ourselves from our competitors through understanding of commercial interests considering present legal framework, by providing smart and cost-effective business solutions, and most of all by our passion for doing business.

In PR Legal we believe that exceptional results can be achieved only when talented and reliable people work together in the appropriate environment. With such approach and commitment, our focus is on teamwork and encouraging of relationships based on trust and cooperation. Investment in our people is investment in our future, which allows us to provide comprehensive and top-quality assistance to our clients.

We care about our clients, while the building of strong relationships and a culture of excellent client service remains our main compass.
Firm's website.