In June 2023, JPM Jankovic Popovic Mitic announced that it will operate under the JPM & Partners brand name going forward, a step in the firm's journey towards a regional format.
According to JPM & Partners, the decision to rebrand the firm was an important strategic step: "We have chosen our moment for this change, summarizing so many years behind us and heading up to a new chapter with absolute dedication to our work and respecting the tradition that we have."
The firm described the move as “an exciting transition” and the “first step into a new chapter in our firm's journey towards a regional format as JPM & Partners, to expand the coverage under one brand while maintaining our core values.”
